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London City Lionesses and iPRO Announce Exciting New Partnership Ahead of 20-21 Season

Healthy hydration provider iPRO and London City Lionesses, ambitious FA Women’s Championship Club, are delighted to announce their new partnership, where iPRO will supply their low sugar hydration drinks to the Club for the next 2 years.

iPRO Hydrate is an Informed Sport Approved product and is fast becoming the leading healthy hydration drink for health, fitness and wellness communities worldwide. This premium range of wellbeing drinks is free from artificial colours and flavours, and contains added vitamins to rehydrate players to optimal level.

Available in four fantastic flavours; Berry Mix, Orange and Pineapple, Citrus Blend and Mango Flavour, iPRO brings an excellent assortment for the player choice.

London City Lionesses are continually striving to achieve success both on and off the pitch and appointed Head Coach, Lisa Fallon, this summer. Reacting to the news of the partnership Fallon said: "The partnership between iPRO and London City Lionesses is another great development for our club. Training demands mean players need to pay particular attention to their hydration and iPRO Hydrate will be a great addition to the player programmes."

"I also welcome the fact this partnership extends to our Development Squad and demonstrates further commitment to our player pathway."

Naturally sweetened with Stevia, and containing added vitamins B5, B6, B7 and B12, as well as containing less than 3g of sugar per serving, iPRO Hydrate is the perfect hydration solution to replenish the players with essential minerals lost through sweat during game day.

iPRO has intensified its sustainability commitment to ensure all product packaging is fully recyclable within the UK's current recycling infrastructure as the hydration experts recognise how sustainable packaging plays an integral role in communicating brand values to customers. 

Commenting on the partnership London City Lionesses Nutritionist Tanya Kumar said “Dehydration can lead to anything up to a 20 per cent drop in both physical and mental performance highlighting the importance for elite athletes to get it right and stay hydrated. Hydration strategies are individual to each player and it is great that we can partner with iPRO to incorporate their iPRO Hydrate drinks into these plans."

iPRO National Account Manager, Charlotte Taylor, also commented: “We are extremely proud to partner with London City Lionesses ahead of the upcoming 20/21 Championship season. The club share our core values with their forward-thinking approach to health, wellbeing, community engagement and sustainability – which makes this a perfect partnership. Hydration is vitally important for performance and recovery, and our premium products will provide the players with a healthy drink that uses only the highest quality ingredients. We are looking forward to supporting the club from kick off on September 6th!"

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