Everyone Watches London City: The Story Behind Our 2025/26 Third Kit

aliceturbine
3 days ago
2 min read

The 2025/26 London City Lionesses Third Kit is more than a new design. It marks a confident step forward in our evolution as an independent club with growing cultural weight, rising visibility, and a fanbase that continues to expand across London and beyond.

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As the only fully independent women’s club in the WSL, we are building something with purpose. Something ambitious, expressive, and rooted in identity. This kit captures that spirit.

Designed for a club with ambition

Developed in partnership with Nike and Pro:Direct, the Third Kit blends athlete-informed, women-first performance innovation with a creative direction that pushes our identity to its next phase.

One of the standout details is the holographic crest and Nike logo, which shift and catch the light as you move. Subtle in shade, striking under stadium lights, and instantly recognisable.

The pattern that runs across the shirt is built directly from the abstract shapes of our crest. It’s graphic, bold, and unmistakably London City.

Centered on the shirt is a message that has become part of who we are: EVERYONE WATCHES LONDON CITY. The front-of-shirt message evolves our partner TOGETHXR’s well-known “Everyone Watches Women’s Sports” into EVERYONE WATCHES LONDON CITY. It’s not a claim of size or status. It’s a continuation of our partnership and a natural progression of the idea: visibility matters, and we are becoming part of that cultural shift in our own way. It reflects where we are now, and our ambitions for the future.