

ADAM
KEEP
"Since I was a little boy, I was heavily involved in football, going from being a fan, to being involved playing the sport. I always said to myself, if I wasn’t going to play football professionally, I would want to work within football. My love for the tactics and strategies side of football appeared when I started studying my undergraduate degree.
My first role within football was as a coach, where it seemed to come of interest to me that I enjoyed studying the team's style of play, and found a love for the analytical side of the game.
Within my short career, I have been lucky enough to work alongside some great coaches/analysts/scouts at some great clubs, these include, Watford, Portsmouth, ECFA and Brentford.
I am currently studying a master’s degree in Football Coaching and Analysis, where I look to put what I learn in the classrooms, into an applied setting at the Lionesses
It is an honour to work for London City Lionesses, as the culture presented is something special and great to be a part of. I am forever grateful to be working at this great and ambitious club! "
Assistant First Team Analyst Intern
Star Sign: Cancer
Hometown: Clacton-On-Sea
Joined LCL: July 2021
Achievements: First Class Honours in BA Football Coaching and Management